If Q2 & Q3 felt like a very mixed picture of competing pressures on price, from the election to mixed growth statistics, Q4 looks like it might be the calm, but before what is so far unknown. It could be the calm before the growth kicks in with the new government with their large majority and infrastructure projects getting underway. But on the other hand it might also be the calm before the storm as geo political tension in the Middle East starts pushing fuel prices up and the US election gathers pace. STR, a global hospitality data company, forecast hotel Average Daily Rate (ADR) in January 2025 will be below 2024 (-0.2%). This is not the trend forecast for the rest of 2025, but it does point to a period of more mild price development after the inflation of recent years which started to calm in 2024.
- Price indicators for Q1 of 2025.
