A mixed picture. It sounds like a bit of a catch all, get-out, but the indicators are not all flashing the same colour. We’re bumping along the bottom from a GDP perspective but purchasing managers might be feeling a bit more positive – as long as nothing else goes wrong!
The reality is there are many competing pressures but currently the balance seems to be holding prices down. Published data from PLC hotel companies points to challenges. Government spending is being tightened rather than loosened (perhaps Sizewell is the exception).
- Low ADR (Average Daily Rate) development
- Changing external pressures
- Business travel confidence
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